Ingliz va o‘zbek multimodal diskursida lingvomadaniy ma’noning verbal-vizual vositalar orqali voqelanishi: chog‘ishtirma-pragmatik tahlil
DOI:
https://doi.org/10.5281/zenodo.21876088Ключевые слова:
multimodal diskurs, lingvomadaniy ma’no, verbal vosita, vizual vosita, verbal-vizual munosabat, madaniy kod, lingvomadaniy marker, pragmatik ta’sir, semiotika, chog‘ishtirma tahlilАннотация
Mazkur maqolada ingliz va o‘zbek multimodal diskursida lingvomadaniy ma’noning verbal va vizual vositalar
orqali voqelanish xususiyatlari chog‘ishtirma-pragmatik jihatdan tahlil qilinadi. Kino, reklama, ta’lim materiallari va
ijtimoiy tarmoq diskursida verbal birliklar hamda vizual komponentlarning o‘zaro munosabati o‘rganiladi. Tadqiqotda multimodal,
lingvomadaniy, vizual-semiotik, pragmatik va chog‘ishtirma tahlil metodlaridan foydalaniladi. Natijalar verbal-vizual
vositalarning o‘zaro uyg‘unligi lingvomadaniy ma’noni shakllantirish bilan birga, ingliz va o‘zbek kommunikativ muhitiga
xos madaniy qadriyatlar va pragmatik maqsadlarni ham yuzaga chiqarishini ko‘rsatadi
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